The Million Hoodies Movement for Justice is a national non-profit with over 50,000 members working to protect and empower young people of color from racial profiling and senseless gun violence through creativity and innovation.
Led by Founder and Executive Director Daniel Maree, Million Hoodies successfully generated global support for the arrest of George Zimmerman by collecting over 2 million petition signatures on Change.org, which became the fastest growing petition in the history of the Internet (ABC News). In 2012, Million Hoodies created a new tool to help track and document incidents of police misconduct and institutional discrimination. Million Hoodies has since collected over 2,000 incidents of misconduct in New York City alone.
Million Hoodies has generated millions of dollars in earned media for victims and families of senseless gun violence and received several awards, including: 2 Cannes Lions, 2 Gold Andy Awards, 2 Bronze Art Director’s Club Awards, a 2013 D&AD Silver Pencil nomination, a 2013 Webby Award Nomination for Public Service and Activism (which places Million Hoodies as one of the 5 best campaigns in the world in its category), and the 2013 Do Something Award Grand Prize, which honors world changers aged 25 and younger.
Our work recognizes that the conditions that caused the death of Trayvon Martin and many others like him are deeply embedded in institutional injustice and structural violence. While accountability in individual cases is important, we realize that we must attack the core inequalities in our society if we are to put a stop to the senseless deaths and systemic violence inflicted on people of color every day. Our core programs and activities include:
- Institutional Discrimination
- Gun Reform
- Direct Action & Advocacy for Victims & Families
- Electoral & Legal Rights
- Education & Empowerment