Our History

The Million Hoodies Movement for Justice was established in March 2012 in response to the murder of Trayvon Martin. What began as a grassroots effort to pursue justice on behalf of his family, quickly evolved into a full-fledged organization. Million Hoodies is a national racial justice organization with 50,000 members working to protect and empower young people of color from racial profiling and senseless gun violence through creative technology, strategic communications, and grassroots organizing. Our organization seeks to build a safer and more racially tolerant America by transforming the public narrative on gun violence and racial profiling while providing the tools necessary for communities to protect themselves.

Our work recognizes that the conditions that caused the death of Trayvon Martin and many others like him are deeply embedded in institutional injustice and structural violence. While accountability in individual cases is important, we realize that we must attack the core inequalities in our society if we are to put a stop to the senseless deaths and systemic violence inflicted on people of color every day. 

Million Hoodies has generated millions of dollars in earned media for victims and families of senseless gun violence and received several awards, including: 2 Cannes Lions, 2 Gold Andy Awards, 2 Bronze Art Director’s Club Awards, a 2013 D&AD Silver Pencil nomination, a 2013 Webby Award Nomination for Public Service and Activism (which places Million Hoodies as one of the 5 best campaigns in the world in its category), and the 2013 Do Something Award Grand Prize, which honors world changers aged 25 and younger.



Daniel Maree is the Founder of the Million Hoodies Movement for Justice and the Grand Prize Winner of the 2013 Do Something Awards. Daniel created the #MillionHoodies movement in 2012 in response to the shooting death of 17 year-old Trayvon Martin in Sanford, Florida. The group successfully mobilized global support for a criminal investigation into the shooting by helping collect over two million petition signatures on Change.org - which was the fastest growing petition in the history of the Internet. Million Hoodies is now a national non-proft organization with over 50,000 members across the United States.

Prior to launching Million Hoodies, Daniel worked at the intersection of digital strategy, storytelling, media and social action for multiple industry-leading organizations, including Havas Worldwide, McCann-Erickson, The World Bank, The Center for American Progress, and Participant Media (The Help, The Cove, Food, Inc., The Soloist).

Maree is a frequent speaker and commentator on creativity, social and digital media, innovation, social entrepreneurship, Millennials, youth empowerment and has appeared on Al Jazeera, MSNBC, TakePart Live, NPR, ABC News, Current TV, BET, HLN, HuffPo live, TEDxFoggyBottom, The New York Times, The Washington Post, The Sydney Morning Herald, The Mail & Guardian, The Independent, and Advertising Age. He has been a contributing reporter for The Huffington Post, AlterNet, Global Voices, and TakePart.com. Maree is a magna cum laude graduate of American University ('08) with a BA in History, Philosophy & Film. He was born in Bryn Mawr, Pennsylvania, grew up in Johannesburg, South Africa and spent 3 years in Gainesville, Florida as a high school student. You can follow Daniel on Twitter @danielmaree.



Prison Industrial Complex (policing, surveillance, incarceration)
Racial Profiling
School to Prison Pipeline
Common Sense Gun Reform 


We support our college chapters and affiliates working on local grassroots racial justice and gun violence prevention campaigns across the country. Want to get involved or be affiliated with the Million Hoodies Action Network? Check out steps how here.