The Million Hoodies Movement for Justice was established in March 2012 in response to the murder of Trayvon Martin. What began as a grassroots effort to pursue justice on behalf of his family, quickly evolved into a full-fledged organization. Million Hoodies is a national organization with over 50,000 members working to protect and empower young people of color from racial profiling and senseless gun violence through creative technology, strategic communications, and grassroots organizing. Our organization seeks to build a safer and more racially tolerant America by transforming the public narrative on gun violence and racial profiling while providing the tools necessary for communities to protect themselves.
In 2012 Million Hoodies created a new tool to help track and document incidents of police misconduct and institutional discrimination. Million Hoodies has since collected over 2,000 incidents of misconduct in New York City alone.
Our work recognizes that the conditions that caused the death of Trayvon Martin and many others like him are deeply embedded in institutional injustice and structural violence. While accountability in individual cases is important, we realize that we must attack the core inequalities in our society if we are to put a stop to the senseless deaths and systemic violence inflicted on people of color every day.
Million Hoodies has generated millions of dollars in earned media for victims and families of senseless gun violence and received several awards, including: 2 Cannes Lions, 2 Gold Andy Awards, 2 Bronze Art Director’s Club Awards, a 2013 D&AD Silver Pencil nomination, a 2013 Webby Award Nomination for Public Service and Activism (which places Million Hoodies as one of the 5 best campaigns in the world in its category), and the 2013 Do Something Award Grand Prize, which honors world changers aged 25 and younger.
Common Sense Gun Reform
Divestment from Gun Manufacturers
Mass Incarceration and Private Prisons
School to Prison Pipeline
We support our college chapters and affiliates working on local grassroots racial justice and gun violence prevention campaigns across the country. Want to get involved or be affiliated with the Million Hoodies Action Network? Check out steps how here.